CONCEPTS are my lifeblood. I thrive on ideas, coming up with them, developing and seeing them through to final - successful - solutions. 

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You see, I see concepts as solutions, it's often finding the problem that's the tricky part but something that I pride myself on, and enjoy. I start with the brief, picking it to pieces and dissecting until it's down to its nub, its core.

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I've done quite a bit of research on the creative process, so much so that I held a creative session for execs of a well-known multinational company. It included; what creativity is, how it can be used, the methodology behind it, and finally - the fun/scary bit - how to come up with ideas.

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It was fun. Get in touch, I'll show you.